Programmatic Advertising is using technology and tools to display the right ads to the right people. Targeted Programmatic Advertising takes this one step further by designing intricate consumer models and workflows to not only reach the correct audience, but to leave a meaningful impression on that audience.

Studies over the last few years have demonstrated the effectiveness of this model in political campaigns and initiatives, yet political advertisers remain slow to embrace this model.

These targeted campaign programs work best when run over a span of several months, rather than a few weeks like a typical political tv ad or radio campaign. For this reason, campaign consultants might complain it’s more work for them. Additionally, the overall cost of these advertisements are much lower than the current popular choices, leaving less opportunity for egregious markups and profiteering.